Posts in category: Industries

Using human psychology to influence peoples’ shopping habits

When it comes to shopping – whether online or in person – we all like think of ourselves as autonomous, rational individuals who make our own, fully-individualized purchasing decisions, completely un-swayed by outside factors. The truth is far less flattering to the human ego. The reality is that the design, layout and even the flow of traffic of a buying situation – physical store or website – all greatly influence the manner in which consumers behave in that setting, including ultimately whether they make the decision to proceed to the checkout. Indeed, the most successful businesses are those which carefully study those patterns and tailor the shopping experience that they provide accordingly. Read on as we explore how to use the principles of applied behavioral psychology to increase sales in your store.

Bricks and mortar stores

Did you know that when entering a retail store like Walmart, most people automatically proceed in a counterclockwise direction through the store. Taking advantage of this idiosyncrasy of our psychology, most physical stores array their most attractive merchandise to the right of the front door so it is the first thing consumers see when entering the store. It’s a simple example, but a telling one for our purposes. Think of your local supermarket: what are the first things you see when you go inside? Most likely the fresh fruits and vegetables, baked goods, and the deli meats and cheeses. Boring staple foods are shunted right to the back of the shop. In a similar vein, the most heavily advertised brands are positioned directly at eye level on the shelves in the shops. The sugary treats beloved by children are positioned a bit lower, at their eye level. The eyes of the cartoon characters drawn onto the packaging are levelled downwards so that they will be looking straight into the eyes of the children at whom those products are directed.

Casinos also are notorious for designing layouts that make patrons more likely to shell out money. Modern day casino layouts consist of plush surroundings, and lots of open space (creating a feeling of freedom and camaraderie), that make people relaxed and comfortable aria calda.

Online platforms

Psychologically savvy website designers invest substantial time and resources looking into what website layouts, color combinations, wording, informational flow, and website navigation systems create the best results with their customer base. All of these factors plus others influence how successful an obline store or website will be. For example, website graphics should not be chosen or placed on one’s page willy nilly – instead they must be carefully selected to deliver maximum psychological impact, to make the reader relate to the pitch being made, and most importantly not to confuse or distract them from the purpose at hand. It’s a well-known fact that human eyes and attention are drawn in fairly predictable patterns (though not 100 per cent predictable – which is why user testing and knowing your particular customer base is key). Applying the principles of Gestalt Theory to web design can help to direct the reader’s eyes exactly to what you want them to see. It’s hard to believe from a common sense perspective, but simply repositioning things on your webpage can make a substantial difference in the number of sales you get.


How technologies are changing the food industry?

As the world population is rapidly growing and soon will reach 9 billions, there might not be enough resources on the planet to meet the needs of them all. One of the biggest issues is lack of food. There just isn’t enough land and other resources to grow the food for everyone with traditional methods. That is why technology is coming into the food industry. There are many technological innovations invented and used to provide a chance to feed everyone. Here are some of them.

1. GMO

As we all know, bio-technologies are used to create genetically modified organisms or GMOs. This is not something new, but it is one of the technologies that might really help people in the future to fight against the hunger. GMOs are created by implementing genes from one organism into another, this way gaining stronger, more resistant organisms. For example, plants and animals can be created resistant to many diseases and it is also possible to change features such as size, shape, structure etc. Most of the crops nowadays are genetically modified to ensure they are resistant to diseases, weather conditions and other factors. Also many other organisms are changes this way, because it is a chance to grow more food with the same resources.

2. 3D Printing

But nowadays food can not only be improved with technology, but also created with it. It is possible to print out food with 3D printers. This method is not widely used for now, but there have been many successful attempts to print out something edible. The technology is almost the same that’s being used in bio printing. There are some tissues taken from the donor organism, put in cartridges and printed out with 3D printer. Sounds very simple, but actually it is complicated task. This technology can not only fight against the hunger, but also support veganism, because it is possible to print out meat with harmless methods.

3. Satellite farming

There are also technologies used to simply grow the food more easily, without really changing the food itself. One of them is satellite farming. Satellite farming is technology that uses GPS tracking systems and satellite imagery to monitor yields. They can monitor soil levels and weather patterns to make sure there will be good harvests. Now there are also technologies invented that can test the soil and monitor nitrogen and phosphorous levels. This technology is very significant to fight against the hunger, because lot of people are not willing to eat food that is being creates artificially.

4. Internet of things

And as in many industries, also in food industry there are internet of things integrated. It gets as putting sensors on every place where they are necessary to monitor different processes. One of the most typical ways how this kind of technology is being used is by putting sensors on the yields. Then they work similar to satellite farming – they monitor soil levels and other factors. But also internet of things can be used to monitor other things, for example, sensors in grain bins allow farmers to monitor the temperature and moisture levels remotely.

Without interrogation of technologies in farming and food industry, there really might not be enough of food for everyone pretty soon, so we have no other choice than to relay on them. Although many of these methods are being criticized for several reasons, they are really needed to survive in the future.


Technologies That Will Dominate in 2017

When it comes to technologies, there is always something new on the horizon. Although it is hard to imagine what else future might bring us beside everything we already have, we ensure that next year there will be some new technologies that most of us will use. Here is a list of technologies that will dominate in 2017.

1. Augmented reality

Augmented reality will be the top innovation in 2017. It is technology that gives a chance to add superimpose information to the real world. In simple words it means reality is augmented with computer-generated sensory input. Although we already have seen some development in augmented reality and there are some augmented reality gadgets released in 2016, next year will be the one augmented reality will become mainstream technology. Augmented reality glasses will become must have product and there will be new games and apps released.

2. Machine Learning

Also is Machine Learning something that we are quite familiar with, but in 2017, it will reach whole new level. Machine Learning actually is type of artificial intelligence, that can give advises to the users, based on their history actions. Probably anyone who is using social networks has noticed, that there are some suggestions, which are based on information you provide. That is exactly what Machine Learning means, but it can do a lot more than that. Probably it will be entering almost any type of consumer application, improving the user experience of an analytic apps.

3. Automation

Automation will reach new levels as well. Automation is replacement of people with technological devices. Already automation has being used in many industries. Many jobs are disappearing, because robots and gadgets are taking workers place and we are not talking only about manufacturing. There already are many service industry workers replaced with robots. If artificial intelligence will develop, there will be robots doing most of the work.

4. Physical-digital integration

Physical-digital integration will become very common pretty soon. Already digital gadgets such as smartphones can provide integration of technology into our daily lives, but in 2017 we will be using them a lot more to complete many different physical tasks. Probably there will be a lot of companies that will provide site-to-store purchasing and many other services which will be operated with smart, mobile devices.

5. Autonomous vehicles

Autonomous vehicles will finally hit the streets in 2017. Tesla and Uber will release first self-driving cars. The very first cars won’t be fully autonomous, because they have to face with some safety issues and inappropriate road infrastructure, but they will be advanced enough to perform most important tasks while driving. When this technology will become more common, all the autonomous cars will be able to work together.

6. Synthetic food

And also we will be eating synthetic food. The technology which is used to create synthetic food is little bit similar to bio printing, because there is tissue created from real donor cells. For now, it is possible to buy synthetic meat that is generated by plant plant, to fight against slaughtering live animals, but soon all kind of food might be created unnaturally to fight against world hunger. Next year synthetic food might be found in every grocery store.


What is Nanotechnology and Where Can It Be Used?

Probably anyone has heard something about such thing as nanotechnology. Mostly it is associated with newest information technologies and also such fields as medicine and biology, but actually nanotechnologies can do a lot more and they are already being used for many other reasons as well. Let’s find out what nanotechnology really is and how can it be used?

Nanotechnology is a field of research which is occupied with creation of materials, objects and devices on the scale of atoms and molecules. A manometer is one-billionth of a meter. For example, diameter of a human hair is, about 90 000 metronomes. So you imagine, how small the atoms and molecules must be. At his level even most rules of the physic longer apply. Nowadays nanotechnology are allows to shrink everyday objects to extremely small dimensions, so it can be useful in many fields. Here are some of the applications of nanotechnology.

With nanotechnology, oil recovery can become a lot more efficient. For now, when the oil well had been shut down, only less than half of the oil in the reservoir is extracted, because rest of it is trapped inside the rocks and it is too expensive to recover it with the most common methods. With nanotechnology it would become possible to get rest of the oil quite easy. The water with nanoparticles could be infused in the rock and this liquid could pass between the rock pores. The the water could take narrower paths where the oil is, and force it out.

Best known application of nanotechnology is creation of high resolution screens. As we all know, the resolution of the screen is determinate by the count of pixels, but with traditional technologies, more pixels means bigger screens. To have small, thin high resolution screens, nanotechnology must be used. Scientists have created nanopixels, which are many time smaller than traditional pixels. They are already being used in screens of mobile phones and screens of other devices. This nanotechnology also ensures energy efficiency.

There can be even color chancing paint created with nanotechnology. Scientists have noticed that gold is changing its color under certain circumstances. Based on this fact, they have created sensors out of gold nanoparticles that can change color when pressure is applied to them. This pressure is created by flexible polymer film, which can be stretched.

Nanotechnology also can be used to cure many diseases. With nanotechnologies we can achieve that our bodies create medicine themselves. There can be nanocapsules injected into the humans body, which brings the genetic information. This information could “tell” the body what to do and what substances to secret to fight against the disease agents. This method could not only cure many incurable diseases, but also reduce the costs of treatment.

Also nanotechnology can be used for military reasons in many different ways. Nanotechnology can improve weapons, create new defense and attack methods etc. One of the most useful invention is nanoparticle armor. They could fully protect soldiers in any situations. Infusing nanoparticles into ceramic materials, porosity and structural strength are increased many times. This could make soldiers almost indestructible.

Of course, nanotechnologies can also be used in many other different fields and ways. The main benefit it’s extremely small size which can ensure possibility to accomplish tasks which was not possible before nanotechnology was discovered. Nanotechnologies will probably lead to many new discoveries which will make the future better.


How Technology Is Transforming Healthcare

Technology is improving every day and new developments are constantly infiltrating our lives in many different ways and fields. Now all kind of modern technologies are being used also in healthcare. Healthcare technologies can provide better health options for everyone and make healthcare more available, so we put together a list with most important modern healthcare technologies that are transforming the healthcare.

Digital health platforms are probably the most important technologies when it comes to availability of overall healthcare. Until digital healthcare platforms were invented, doctors were forced to deal with with huge paper stacks every day. Writing, prescriptions, information about appointments, inquiry, and all kind of other documents didn’t allow the doctors to focus on the patients needs. It took a loot more time for each appointment, beside most of the time patient spent in doctors’ office, he was sitting and waiting when doctor will stop witting papers. Digital health platforms allows to easily print out everything needed and doctor can see all the information about the patient in the computers screen. This technology really makes the job of doctors a lot easier, so the whole healthcare system can improve.

All kind of mobile devices are being integrated in healthcare as well. It might seem odd to use smartphone or other internet of things for health improvement, but actually they can really make a healthcare more available and easy. For example, countless fitness trackers, sleep apps and other apps that measures and monitors different health rates are making it possible to check your health anywhere you go. Now there are even special trackers for chronic disease patients made. For example, there is technology made that allows people with diabetes to keep track of their insulin level. All kind of mobile devices now really can save lives.

Of course, we must also mention the most obvious way how technology has changed healthcare – by providing new machines, medicines, and treatment methods. There are new and new technology coming in medicine every day. All the apparatus you see in hospitals and doctors cabinets is basically technology and it is improving every day. Diagnosing and treatment methods are becoming easier, more efficient, less painful and a lot faster mostly thanks to technology innovations. Also many incurable diseases now can be cured, because of modern technologies.

Also communication technologies such as communication platforms and even social media has transformed the whole healthcare system. Most of us probably would never think of these technologies as part of medicine system, but actually they are widely used among doctors and patients already. High quality video calls with options to share files, documents and visual information can help doctors to communicate with each other and work together. That means best doctors from different hospitals and even countries can work together and help the patients. Also patients themselves can easily communicate with doctors when its necessary.

These are the overall ways, how modern technologies are changing and improving the whole healthcare system. You can clearly see how much benefits technology can give to our health in many different ways. As technology continues to expand the horizons of medicine and healthcare are becoming almost infinite.